Blog | The Uncommon View

Gen Z Values - are they recession proof?

As the fall-out from Covid, Brexit, spiralling inflation and the war in Ukraine conflate into an ongoing cost of living crisis, almost...

Rebuilding consumer faith post-pandemic

Despite record numbers of estimated daily Covid infections, in the UK we have been living without restrictions for some months now. As...

Measuring Your Marketing Is More Important Than Ever

For decades marketing was more art than science. And honestly, even in the 15 years I have worked in the industry, there has been a...

What can politics learn from brands

There is a Gallup poll that has been running in the UK since 1944, which tracks the level of trust in politicians. The most recent...

What does the Metaverse mean for your brand?

Last year Mark Zuckerberg announced the rebranding of Facebook to Meta and introduced us to the world of the Metaverse, in an avatar...

The cost of living crisis is coming... and it will change everything

The domestic energy market is experiencing a period of unprecedented turbulence. 2021 was a challenging year, with soaring costs in the...

It’s time for brands in football to demonstrate the meaning of partnership

Published in The Drum, June 2020 Football is rightly regarded as the financial powerhouse of the European sporting landscape. However,...

Will Covid-19 bring about a radical change in football’s broadcast model?

September 2020 COVID-19 has fundamentally transformed the sporting landscape. However, the long-term impact of the virus may have...

Can Cricket survive another summer like 2020?

March 2021 2019 was a golden summer for English Cricket. The heroics of Ben Stokes won England the World Cup by the barest of margins. ...

Blog: Blog2