Rebuilding consumer faith post-pandemic
Despite record numbers of estimated daily Covid infections, in the UK we have been living without restrictions for some months now. As such, many could be forgiven for their post-pandemic mindset.
However, we need to remember that Covid hasn’t just been an unprecedented health and economic issue. It’s also left us with a serious trust deficit. We have countless examples of how unprepared governments and businesses were for the events of the past two and a half years.
Furthermore, with the pending cost of living crisis and the war in Ukraine, it feels like we’re finally getting over one issue, but have some pretty serious problems in the post.
According to the Edelman Trust Barometer, faith in big corporations in the UK has been eroding for many years, with recent events exacerbating the process.
Consumers who now have the power of their own social platforms will, of course, be critical of organisations that let them down. However, they are also likely to remember brands that make the right choices now. So how can your brand stand our going forwards?
We believe the only way to get or stay ahead is by gaining a deeper understanding of your consumers and their expectations. That’s why we developed The Uncommon Method, which taps into the subconscious expectations of customers, to help keep brands relevant.
The current landscape may be rife with uncertainty, yet, businesses can respond to this by embracing opportunities for brand repositioning. Gaining deep insights on consumer expectations is where your brand begins. Used strategically, it has the potential to transform your business. Data is your map for the future.